Free digital literacy skills classes for small businesses

Gosford Rotary’s Graham Black advocating digital skills for local businessesNorth Gosford Rotary’s Graham Black advocating digital skills for local businesses

The Rotary Club of Gosford North is spearheading a small business shift on the Central Coast by providing digital literacy skills classes for small business owners. “Small Businesses are the life blood of the Central Coast economy, and it’s not difficult to see the impact they make.

“A recent study of Central Coast businesses showed that 23 per cent of those businesses have only a low basic level of digital tools and engagement. “This is over twice the national average of 11 per cent, showing that we are well behind in keeping up with the digital business world, ” said Rotary’s Graham Black.

“These figures are frightening. “If many businesses don’t do something to activate their businesses digitally, research says we could lose up to 80 per cent of them.

“Competitors with up to date digital skills are commanding a major share of the market, so let’s help to upskill these businesses with a free workshop sponsored by our Rotary Club, ” Black said.

These statistics have prompted Rotary to reach out to local Digital Transformation Agency, The Fifth Element, to put together a Free Digital Transformation workshop for Central Coast business people.

The hands on workshop is titled, Ramp up Digital Skills in your Business, and will be held at Gosford RSL from 9:30am to 12:30pm on November 13. “It will focus on helping business owners to understand what digital transformation means to them, how they will benefit and how to plan to move their business forward, ” Black said.

Other topics covered will include: the benefits of maximising websites, emails, directories, digital marketing, technology, social media, digital security, and identifying the barriers that you and your business face.

The Fifth Element Director, Jacinta Outlaw, said: “We are also a business based on the Central Coast, so when Rotary approached us to help with this initiative, we were delighted to be able to help.

“A thriving economy on the Coast is the key to our future and the future of the Central Coast lifestyle we all enjoy. ” The workshop is free, but attendees are asked to register through Fifth Element’s website.

Source: Media release, Oct 8 Graham Black, Rotary Club of Gosford North

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