More than 200 business owners participated in Central Coast Council’s first Business Retention and Expansion survey, sharing their experiences, challenges, and priorities.
Business Retention and Expansion programs provide a way for Council to hear from business owners and understand their challenges so it can help them grow, create jobs and stay on the Central Coast.
The Business Retention and Expansion Insights Report is now available to view on the Your Voice Our Coast website, breaking down who completed the survey and what they told Council.
Mayor Lawrie McKinna said a range of industry sectors gave feedback, with the Property and Business Services, Tourism and Hospitality, and Education sectors submitting the highest number of responses.
“Many respondents were small businesses with five or (fewer) employees, and indicated they were growing,” McKinna said.
“Most had been at their current premises for 10 to 25 years, with some operating locally for more than 30 years.
“More than 80% of respondents said the quality of life the Central Coast was as an advantage, while more than 50% reported they had good support from residents and other local businesses.”
The business community also shared its challenges, with 55% citing access to skilled labour as a key issue.
Working with local government, especially the permit process and availability of zoned land, was also raised as a concern, while construction and leasing costs were perceived to be a disadvantage to doing business on the Central Coast.
“We asked people about technology, and 11% indicated that AI would likely have an impact on their business in the future,” McKinna said.
“This information is incredibly helpful, and we appreciate the candidness of responses.
“The survey will be offered annually, allowing us to collect quality business information over time, and using this to better support local businesses.
“These insights will also be used to inform our new Economic Development Program and develop a business concierge service.
“We’ll also look at developing more key partnerships, with education, business groups industry associations and other levels of government, to help identify gaps in, and deliver, the skills local businesses need for future success.”
McKinna said Council currently offered a range of resources and support for small businesses, from referrals to help with business planning, through to links to local networking groups.
“We also provide access to business demographic data and market intelligence,” he said.
“If you’re looking to grow your business, or need practical advice, I encourage you to reach out to Council’s Economic Development Team or visit our website, search for ‘Business’ and explore what’s on offer.
“You can also stay informed about initiatives and opportunities by subscribing to our Economic Development Business e-newsletter.”
