Home Instead Australia, which provides home care services to more than 13,000 clients and employs 5,000 people nationwide, has rebranded as Dovida marking an end to its affiliation with the Home Instead brand.
Dovida promises to bring a renewed vision and mission for home care that keeps clients at the centre of every decision.
“We have been a trusted partner, proudly delivering the highest quality home care to people within our communities throughout Australia for 20 years,” Dovida Australia CEO Geoff Hogg said.
“Our mission has always been to enhance the lives of ageing adults and their families by providing personalised, relationship-based care at home.
“Today, that mission continues under a new name.
“Dovida builds on our legacy with a renewed commitment to excellence and compassion and the promise to continue providing the same exemplary care that our clients, their families, our network and caregivers have come to rely on.”
As part of its vision for the future of home care, Dovida has introduced the Circle of Care.
This philosophy renews its commitment to person-centred care by placing the individual at the centre of a holistic support system that unites families, skilled caregivers and support teams, and the wider healthcare community.
“Our renewed mission is to support, empower, and uplift people by putting them at the heart of every decision we make,” Hogg said.
“We believe that recognising each of our client’s uniqueness is key to providing the highest quality of care.
“Our caregivers approach people with curiosity and compassion, eager to understand their care needs, interests, values, and personality.
“As a Dovida client, you will be empowered to live Your Life, Your Way.”
Hogg said according to the Department of Health and Aged Care, the number of Australians receiving in-home care is predicted to double to nearly 2 million by 2042.
He said with 20 years of experience in providing in-home care services, Dovida was well positioned to meet the growing demand for high quality, compassionate care for older people and their families nationwide.
“Not only is the demand for home care for our elders increasing, but a new generation also needs support,” Hogg said.
“Older people still make up the largest share of the people we support.
“However, our client base is also expanding and now includes individuals aged under 65.
“Our new brand celebrates both where we come from and where we’re going, allows us to adapt to the changing needs and wants of people receiving care.”
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