Iconic Australian beer brand Tooheys is taking to the road this Summer for a tour, including The Entrance, to champions and supports two of its most important cornerstones – pubs and live music.
These quintessential elements of Aussie culture are at the heart of the Tooheys identity and the campaign aims to highlight the vital role each plays in supporting the other.
Tooheys on Tour is focused on celebrating a vibrant and strong nightlife and night-time economy, ensuring that pubs and live music remain a thriving part of the social fabric for years to come.
The first Tooheys on Tour dates in 2025 will see the brand collaborate with the ARIA-nominated, and self-proclaimed Tooheys lovers, Dune Rats, adding three additional pub stops to their Summer tour including The Entrance Leagues Club on January 25.
“We’ve been drinking Tooheys our whole adult lives,” band member Danny Beus said.
Band member Brett Jansch said growing up and playing in all sorts of bands meant it was crucial to have local pubs to play at.
“Without pubs, bands can’t hone their craft, work out the sort of act they want to be and be inspired by other acts,” he said.
“Nothing beats a cold blue tinnie of Tooheys, before a gig with mates, onstage at a sweaty show or after load out with the crew.”
At the centre of the collaboration is a rock-inspired reimagining of Tooheys’ iconic jingle with the band closing each set with their own electrifying rendition, delivering an unforgettable finale that celebrates Tooheys’ legacy while embracing the power of live music.
In addition, the Tooheys on Tour collaboration will be donating Dune Rats merchandise and $10,000 to Support Act, as well as featuring home-grown local bands, hand picked by the Dunies, to support at each show.
Bands can go in the running to support by posting a cover version of the iconic Tooheys jingle to their socials, tagging @DuneRats and @Tooheys (Facebook) or @tooheys_au (Instagram) (18+ and NSW bands only).
“We’ve always believed that pubs and live music are the beating heart of Australian culture,” Core Beer Brand Director Karen Sterling-Levis said.
“They bring people together, foster creativity and create unforgettable moments.
“With Tooheys on Tour, we’re proud to support the venues, artists and communities that make this all possible.
“Partnering with the Dune Rats—true Tooheys fans who live and breathe Aussie music—allows us to celebrate this incredible legacy in a bold and exciting way.”
“Together, we’re raising a glass to the pubs and music that unite us all.”
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