Students design labels for Eastcoast Beverages

Central Coast beverage company, Eastcoast Beverages has unveiled three new limited-edition labels designed by TAFE NSW Newcastle students.

A launch event was held at the facility on October 21 to celebrate the students’ success in designing labels for the company, one of Australia’s largest family-owned juice brands.

The students participated in a competition to design labels for the popular juice as part of their Graphic Design studies at TAFE NSW Newcastle.

The designs will feature on limited edition labels on the company’s flagship orange juice, one of more than 45 different products produced by the company.

“At Eastcoast, we thrive on connecting with our local community, and giving students the opportunity to design a label for us was just another way to celebrate the incredible talent and creativity in our region,” Marketing Manager Emily Beatty said.

“It’s a privilege to highlight both the skill of these students and the strength of our community ties.

“TAFE NSW’s willingness to implement this opportunity into their curriculum was fantastic to see.

“These kinds of local collaborations are what community is all about.

“We thank all the students for participating and offer our huge congratulations to the three students chosen.

“Their designs are outstanding, and we’re so excited to see their artwork on shelves in stores.”

TAFE NSW Newcastle’s Acting Head Teacher Interior Decoration and Graphic Design, Gregg Carson, said students were excited by the real-world opportunity to design labels for such a well-known and loved brand.

The successful students were Raven Byrnes, Abigail Bernays and Tahnee Sams.

“I was so excited to hear that my design was selected, especially seeing everyone else’s different takes on the initial brief,” Bernays said.

“I was inspired by the beautiful images of the orchards at the Eastcoast Beverages farm and wanted to capture that in an organic design, bringing their family-owned values to life in a handmade aesthetic.

“It’s really validating to have my design chosen; it will give me an extra boost when I start looking for work after I graduate this year.”

Tahnee Sams said she grew up surfing and wanted to incorporate that beach culture and her love of surfing into the design.

“So, we’ve got an orange who’s running to the surf,” she said.

“It’s really true to my illustrative style, and I kept the colours solid and bright so they would pop and be appealing on the shelf.

“Doing this competition has been both exciting and pushed me to do more, so has given me more confidence in my skills.”