PR expert a finalist in global awards for women in business

Amber Daines

Gosford-based public relations expert, leader in business communications and former journalist Amber Daines is one of the finalists in the international 21st annual Stevie Awards for Women in Business.

Her new tech platform ESG4PR, which was launched in April, was recognised in the Best New Product or Service of the Year category.

Daines said she was proud to see how the new tech platform ESG4PR empowered small to medium-sized businesses to score their ESG (environmental, social and governance) communications programs and campaign more effectively, by providing transparency not only to investors and regulators but also to internal stakeholders like staff and Boards.

“As a micro business based on the Central Coast, a global award nomination acknowledges how anyone anywhere can punch above their weight in the business world,” she said.

For more than 16 years, Daines has also led an award-winning B2B PR and communications training agency with her clients including Newcastle University, Business Council of Australia, AECOM, Westpac, Deloitte, AMP, eBay and Cancer Australia.

In May 2024, she was named Most Innovative Communications Professional for the Asia Pacific Stevies.

The Stevie Awards for Women in Business, hailed as the world’s premier business awards, honor women worldwide as executives, entrepreneurs, employees and for the companies they run.

This year’s awards attracted more than 1,500 entries from organisations and individuals in 36 nations and territories across more than 100 categories.

The global winners in the Stevie Awards will be named at a New York gala dinner on November 8.