Coast’s surf, skate and streetwear brand makes waves across Australia

Local surf, skate and streetwear brand drøm has been making waves across Australia thanks to its rapid expansion over the past few years.

After having to close their Woy Woy shop following COVID-19, founders Gary and Sheryle Berman hit the road, spending two years travelling the east coast of Australia and promoting their brand at various markets, festivals, and events.

Their hands-on approach paid off, as they discovered the significant potential for growth by leveraging local distributors.

Their first distributor was a young family living in a converted bus in Queensland, who embraced the opportunity to sell drøm products as their primary source of income.

Following this success, the couple expanded their distribution network further, appointing another distributor in Western Australia.

Returning to the Central Coast six months ago they began to search for a distributor for the NSW south coast region and were pleased to be contacted by a loyal customer from Wollongong who has now joined the drøm team as their third agent.

To support this growth, they have also hired a local couple to assist them with printing and running markets on the Central Coast, gearing up for a busy Summer season with the launch of their new range.

The Bermans are thrilled to see their Central Coast brand now available throughout Australia, a testament to their hard work and the strength of their community-focused business model.