New era for Woy Woy butchery

After operating for decades as Edwards Family Butchery in Peninsula Plaza, Woy Woy, the shop has a whole new look along with new owners.

Now called The Butcher’s Chop, new owners Kayla and Richard Frost bought the business last September, and said little else would change, with existing staff kept on and service and product standards to be maintained.

Richard Frost, who has been butchering for more than 20 years, said this was the first shop he had owned.

“After being in the trade since I was 15, I decided it was time to try something new,” he said.

“We’re aiming to source some even better quality meat and have retained the same staff.

“We have just hired a new apprentice.”

Frost said feedback from customers had been overwhelmingly positive.

The Frosts are a small local family.

Richard, 39, is a country boy whose parents were farmers and he has lived on the Central Coast since he was 15, and Kayla, 38, is a local teacher who was born and raised on the Coast and whose mum worked as a nurse and a local cleaner.

They have two children and plan to keep the shop as a family and community-minded store.

“We (intend to) keep the quality service and tradesmanship of the old-school butchery alive while adding a few modern touches like an online store, click and collect, home delivery and more of a presence on social media,” they said.

“We are currently building an online store that will offer delivery for the Central Coast area, and our new website has just gone live

“The gourmet sausages are still a store favourite, and all of the things that our community loved about Edwards are still an integral part of our business.”