Destination NSW has highlighted immersive visitor experiences on the Central Coast and throughout the state to more than 100 event planners and buyers at an inaugural Business Events NSW Showcase.
Held at Sydney’s Collider event space on May 15, the showcase was an opportunity to bring to life Destination NSW’s fresh approach to growing the business events sector in regional NSW.
The Feel New theme aims to present an engaging alternative to the traditional business event experience.
Event planners and buyers at the showcase were given a taste of regional NSW experiences that ensure corporate events feel like a celebration, not just a convention.
Destination NSW CEO Steve Cox said regional NSW was home to world-class conference facilities, warm hospitality and visitor experiences filled with richness and substance.
“The Business Events NSW Showcase was an invaluable opportunity to immerse buyers in business event destinations, products and experiences available in regional NSW,’ he said.
“Feedback from attendees has been outstanding.
“Buyers gained valuable insights on products and experiences available across NSW that will help them deliver inspiring conference programs for their next event.”
Business visitors are a high yield sector and distributing their economic benefits across the state is key to growing the visitor economy.
Business event travellers spend on average $554 per person per night in NSW, which is 101 per cent higher than the average overnight spend for leisure travellers, who spend on average $182 per night.
For more information on planning a business event in regional NSW that feels anything but corporate, visit bensw.com.au