The Edwards Family Butchery in the Peninsula Plaza at Woy Woy has changed hands and will soon have a new name.
The popular butchery, now owned by Kayla and Richard Frost, will be known as The Butcher’s Chop.
The business has been in the Edwards family for many decades but was sold in September last year.
Kayla Frost said nothing else would change.
“It will still be the same product, same staff, same service, same everything (except for the signage and name) that you have become accustomed to,” she said.
“We have gained much positive feedback about the shop and the handover over the past months, and we thank our community and customers wholeheartedly for their business and support.
“We will have a huge promotional push once the signage is approved by the centre and rolled out, with letterbox drops and online promotions in order to inform our community.
“We thank Marc and JoAnne Edwards wholeheartedly for allowing us to use their family name whilst we navigated the handover of the business with as little change as possible.”
The Frosts are a small local family.
Richard, 39, is a country boy whose parents were farmers and he has lived on the Central Coast since he was 15, and Kayla, 38, is a local teacher who was born and raised on the Coast and whose mum worked as a nurse and a local cleaner.
Richard is extremely skilled in his craft, known locally for his quality of product and individual service, and has been a passionate butcher since the age of 15, when he graduated with distinctions in his field.
They have two children and plan to keep the shop as a family and community-minded store.
“We (intend to) keep the quality service and tradesmanship of the old-school butchery alive while adding a few modern touches like an online store, click and collect, home delivery and more of a presence on social media,” the Frosts said.
“We are currently building an online store that will offer delivery for the Central Coast area, and our new website has just gone live at https://thebutcherschop.com.au/
“The gourmet sausages are still a store favourite, and all of the things that our community loved about Edwards are still an integral part of our business.”
Go for it kids! You can do anything!