EDITORIAL:
The Central Coast has recently achieved a remarkable feat, securing its place on the list of the top 10 domestic travel destinations in the country.
This accolade is a testament to the region’s enduring allure and its invaluable contribution to the nation’s tourism sector.
The latest DSpark report, conducted by the Tourism and Transport Forum (TTF) Australia, illuminates a compelling narrative of resilience and resurgence in the realm of domestic tourism.
In the wake of the COVID-19 pandemic, Australian travellers have embarked on a spirited journey of exploration, rekindling their love for homegrown destinations.
This trend is unmistakably reflected in the remarkable surge in visits to the top 10 regional tourism destinations from December 2022 to May 2023, when compared to pre-pandemic figures.
The Central Coast has rightfully earned its place on this prestigious list, claiming the number 10 spot with an overall post-pandemic growth rate of two per cent.
However, the true testament to its appeal lies in the growth of a high-yield visitor group, those aged between 30 and 64, which has surged by an impressive 6.1 per cent.
These discerning travellers are undoubtedly recognising the Central Coast as a gem waiting to be discovered.
Another noteworthy achievement is the 2.4 per cent increase in overnight stays on the Central Coast.
This signifies that visitors are not just passing through but are choosing to savour the region’s offerings for an extended period, making a more profound economic impact.
Evidence of this success can be seen in the sector being celebrated on numerous stages.
This last week we saw five Central Coast venues winning awards in the highly competitive AHA NSW awards.
Earlier this year the tiny town of Spencer was named as a finalist in the Tiny Town category in the NSW Top Tourism Town Awards
Central Coast Council’s Acting Director of Community and Recreation Services, Brett Sherar, astutely observes that this report mirrors the enduring trend of Australians choosing to explore the wonders within their own country.
Furthermore, it’s particularly intriguing to note that NSW residents, in particular, exhibit a strong preference for staying within their home state for regional holidays.
The State Government, Council and local industry should be congratulated for their work in promoting the region as an Eco destination as one of only a handful in the country.
Council’s role in working with local industry in advancing the Eco Tourism accreditation has undoubtedly helped profile the region as a sustainable location to visit and invest.
This sentiment underscores the treasure trove of attractions that the Central Coast presents.
Last month a National Parks visitation report surprised many.
Brisbane Water National Park was named the most visited national park in the Hunter Central Coast region in 2022 and the 10th most visited in the state.
The significance of tourism to the Central Coast’s economy cannot be overstated.
Tourism serves as a powerful engine of growth, generating income, creating employment opportunities and fostering a thriving ecosystem of local businesses.
This latest recognition is not just a feather in the region’s cap but also a catalyst for further growth and development.
As the Central Coast continues to bask in the spotlight as one of Australia’s top destinations, it is vital that all stakeholders – government, businesses, and the community – work collaboratively to ensure that this momentum is sustained.
By investing in infrastructure, promoting sustainable tourism practices and nurturing the region’s natural beauty and cultural heritage, the Central Coast can play a pivotal role in the ongoing success story of Australian tourism.
David Abrahams – Managing Editor