Adore Beauty has launched its SPF365 campaign and will be offering free skin checks and sunscreen at the Terrigal foreshore war memorial from 8am to 2pm on Tuesday, May 30.
Australia has one of the highest rates of skin cancer in the world, but as the temperature drops so too does our interest in wearing sunscreen.
So the leading online beauty retailer has kicked off a NSW-wide campaign to remind us all that even in the cooler months wearing sunscreen is essential.
A survey of more than 2,000 people conducted in May by Adore Beauty found that only 56.8 per cent of people wore sunscreen every day.
Adore Beauty will offer free skin cancer checks in partnership with Skin Smart Australia and sunscreens from its in-house brand AB LAB.
Participants will receive a free 10-minute skin check by a trained dermoscopist and some complimentary AB LAB sunscreen.
They will receive an individual results card and digital archiving of skin lesions.
There will also be a UV camera filter station for seeing SPF coverage in real time.
“In Australia, we’re often reminded to ‘slip, slop slap’ during the summer months, but the reality is it’s a year-round need,” Adore Beauty co-founder Kate Morris said.
“While attitudes towards sun protection and SPF are moving in the right direction, there is room for improvement.
In 2022, Adore Beauty launched its first in-house brand, AB LAB, with a range of skincare-led SPFs designed to suit different skin types and preferences.
The third sunscreen, Barely There SPF50+ with Hyaluronic Acid and Vitamin E, launched in April 2023.
The company found that while one-in-three Adore Society members say they don’t wear sunscreen daily, 80 per cent said they would if it included a cosmeceutical that helped to improve the condition of their skin.
“We want to empower everybody to look after their skin, 365 days of the year because we live in a part of the world where applying sunscreen daily is a non-negotiable no matter the weather, or the season,” Adore Beauty Head of Brand Chelsea Healey said.
“In Australia, most of the country experiences an average UV index of three and above – even in winter.
“On days with a UV level of three or more, Cancer Council recommends wearing sunscreen.
“Some of our worst sunburns happen on dull and overcast days.
“In the past, we referred to these cases of sunburn as ‘wind burn’, but we now know that 80 per cent of the sun’s UV radiation can penetrate light cloud cover.”
Skin Smart CEO Jane Homberger said wearing sunscreen should be like brushing your teeth –an essential part of your daily routine to ensure your health is protected.
According to Cancer Council, around two in three Australians are diagnosed with some form of skin cancer before the age of 70.
Source:
Adore Beauty