Ettalong Beach company Modelrock has been crowned The Makeup Artists Guild Asia Pacific (The MAGAP) 2023 Makeup Brand of the Year for a second time, after taking out the title in 2019.
Modelrock also took out the 2023 Beauty Boss New Product of the Year award at a gala event in Sydney on April 30.
Owners and co-founders, Raelene Mara and Jeremy Spears, accepted the awards.
As a new entrant for the 2023 Beauty Boss Awards, it was Modelrock’s Lash Play DIY at home extension kits that wowed the judging panel.
Allowing consumers to create beautiful lash extension looks in the comfort of their own home, the application lasts up to two weeks.
The MAGAP & Beauty Boss awards were attended by the Australian and Asia Pacific makeup/beauty industry’s elite and key influencers, with an international judging panel.
“We are so happy and so incredibly grateful to have won the MAGAP Makeup Brand of the Year award for the second time, and the Beauty Boss New Product of the Year award.,” Mara said.
“We truly appreciate this amazing recognition for all of our hard work, and our dedication to creating high-quality faux eyelashes and makeup products that have resonated with our customers.
“Winning these awards is not just about the prestige and recognition that comes with it, but it is also a validation of our brand’s mission and values.
“We are passionate about creating our products, and these awards really validate that we are succeeding in our efforts to make amazing products that the beauty industry loves to use.”
Modelrock has carved out a reputation for producing high quality products and always going the extra mile to research and deliver only the very best.
Everything from the manufacturers, cosmetic formulas, lash artisans, packaging and branding is overseen by Mara and Spears.
“(This) will deliver opportunities for us to connect with new customers, partners, and influencers in the beauty industry, and help us expand our reach even further,” Mara said.
“This achievement will also inspire us to continue pushing boundaries, innovating, and striving for excellence in everything we do.”
The MAGAP unites, nurtures and empowers makeup artists and is the trusted voice for the makeup/beauty community, striving to unite all genres of makeup artists in the Asia Pacific region.
The awards empower artists and businesses by celebrating their achievements, moving the industry forward and elevating the calibre of the beauty industry in Australia.
”We are beyond thrilled with the awards this year,” MAGAP Director Melanie Burnicle said.
“The calibre of businesses and artists entering the awards is absolutely beyond expectation.
“To make a finalist listing this year was no easy task.”
For more information on Modelrock, go to www.modelrocklashes.com or call 0414 864 186.
Source:
The Makeup Artists Guild Asia Pacific