Hunter New England Central Coast Primary Health Network (HNECC PHN) has launched a campaign designed to encourage and raise awareness of the benefits of healthy lifestyles and to support local primary health practitioners’ preventative care efforts.
The Bounce into better health and wellbeing campaign will support the Hunter New England and Central Coast areas and provide primary health professionals access to tools and resources to improve preventative care of patients across the region.
HNECC PHN Executive Manager Populations, Access and Performance, Dr Alison Koschel, said the link between unhealthy weight and higher rates of morbidity was a major driver for the campaign and one of Australia’s key public health issues.
“Behavioural change toward healthier lifestyles is needed if we are to curb Australia’s current obesity crisis,” she said.
“Discussing the benefits of a healthy weight is part of the routine care of people who are overweight or obese or at risk of chronic disease.
“However, it can be hard for primary health professionals to start this sensitive conversation with patients.
“This campaign will better equip health professionals with the resources needed to support their patients.
HNECC PHN CEO Richard Nankervis supports the importance of raising awareness for maintaining a healthy weight for improved heart health.
“Being overweight or obese is a risk factor for cardiovascular disease, amongst other chronic diseases,” he said.
“We welcome the launch of the Bounce campaign during Heart Health Week, as it will be a great contributor to improved heart health.”
More information is available online at https://thephn.com.au/bounce.
Source:
Hunter New England Central Coast Primary Health Network