Central Coast-based digital content marketing agency LEP Digital is going from strength to strength.
Scooping up three major awards at last year’s Central Coast Business Awards (Excellence in Small Business, Outstanding Business Leader and Outstanding Employee of the Year) the company has recruited three new staff members in the past 12 months, taking its team to eight.
Its latest coup is securing a contract to plan, deliver and manage digital marketing for for Signarama nationally.
Part of the global United Franchise Group (UFG), Signarama is the world’s largest sign franchise group, with a network of almost 1,000 locations in 60 countries, and 102 sites in Australia.
LEP Digital Director Laura Prael said the company was one of nine invited to submit a tender.
“A shortlist of three agencies were then invited to present a two-hour in-person pitch to the Signarama Advertising Fund Board at the UFG head office in Sydney,” Prael said.
Signarama’s Ad Fund, which in 2023 is close to $1M, is governed by a Board of Signarama franchisees around Australia.
The Board has a connection to the Central Coast with President, Melissa Marshall, being co-owner of Signarama Tuggerah, which is one of the company’s strongest performing stores.
Signarama’s Ad Fund had previously been with the same Melbourne-based agency for a decade.
Marshall said the Board was impressed by LEP Digital’s ability to understand the market, including key competitors, and how Signamara could cut through by using creativity.
“As an agency, they offered everything we were looking for to drive our business forward and we could see that they were hungry to help us succeed,” she said.
Since 2015, LEP Digital has rapidly grown to become the Central Coast’s leading content marketing agency and gained widespread industry acclaim, featuring in Australia’s business media.
Prael said securing the Signarama account was good not only for LEP Digital, but also for the Central Coast economy.
Source:
Media release, Mar 27
LEP Digital