Businesswoman Kate Toon has launched a new illustrated guide showcasing the very best of Umina and Ettalong.
The Peninsula Path highlights hidden gems, thriving independent businesses and the vibrant culture of the Peninsula.
Toon, who is owner of Umina Beach Book Nook, has partnered with other local businesses to create the path, intended to offer both locals and visitors an enriched experience of the region.
“As the only independent bookshop on the Central Coast, I aspired to create something akin to the Blue Mountains book trail, although it would have been a small map if limited to independent bookshops,” Toon said.
“So instead I’ve designed it to include other local independent businesses who share our love of the Umina Beach and Ettalong peninsula, and we hope to expand the initiative to include even more businesses.”
Federal Member for Robertson Dr Gordon Reid welcomed the initiative.
“There are so many hidden gems across the Peninsula, and I look forward to more visitors exploring our amazing part of the world assisted by The Peninsula Path,” he said.
“The Central Coast and Peninsula have much to offer to visitors from Sydney, interstate, and across the world.
“I am sure this guide may also help a few busy locals discover some great spots.”
Member for Gosford Liesl Tesch is also on board.
“Ask any Peninsula local and they can give you suggestions on the hidden gems that are plentiful across our beautiful community,” she said.
“The Peninsula Path is such a fantastic opportunity to bring these treasures out of our communities’ minds and onto a visual map ready for locals and visitors alike to explore the incredible small businesses we have to offer.
“A special thank you to Kate Toon for bringing this project together.
“Kate’s unmatched community spirit is a true testament to the collaboration and connection of our Peninsula community.”

The first edition of The Peninsula Path features beloved local spots including Pro Juice, Belle Movement, Ocean Beach Tattoo, Run to the Sun, Margarita Daze, The Box, and of course, Umina Beach Book Nook.
Whether it’s a fresh juice, a pilates class, beachside cocktails, or a great new read, the Path is designed to guide locals and visitors through the perfect day on the Peninsula.
Having lived in the area for 16 years, Toon has witnessed significant transformation.
“The Peninsula has changed so much, there’s been an influx of young families and the whole area feels more diverse,” she said.
“Our hope is that this Peninsula Path will encourage more visitors to the area, to drive our visitor economy and help small independent businesses to thrive.”
Beautifully illustrated by talented artist Rebecca Eddison – a former student of Toon’s – and designed by Sue Waterson, the map itself is as much a keepsake as it is a guide.
It reflects the growing energy of the region, with its thriving visitor economy and community spirit.
Recent developments, including the Umina skate park upgrade and Ocean Beach’s recognition as Best Holiday Park in NSW 2024, further cement the Central Coast’s reputation as a destination worth exploring.
The Peninsula Path is available now from participating businesses.
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