The Central Coast is poised to emerge as a nationally recognised creative destination following the launch of Full Bloom: A New Season for Creative Arts on the Central Coast.
It is an ambitious 2025-2027 strategic plan that aims to transform the region’s rich cultural heritage into a sustainable creative economy.
The strategy was launched recently to a full house at Laycock Street Community Theatre, with artists, industry professionals, government representatives and community and arts organisations gathering to mark the significant milestone.
Among attendees were Member for Gosford Liesl Tesch and Central Coast Council Mayor Lawrie Mckinna.
The live component of the evening saw performances by locals The Moving Stills, Courtney Keil, Rob Waters and Dom Diaz.
Central Coast Music and Arts (CCMA) also announced receipt of a $115,000 Contemporary Music Development Grant through Sound NSW, securing vital funding to support the growth and development of contemporary music initiatives in the region.
VibeLab, a global leader in night-time advocacy, helped to develop the plan for CCMA through extensive community consultation.
The group advises governments on night-time policy, conducts research on creative economies, and supports local ecosystems through strategy, events, and community engagement.
The comprehensive strategy establishes four key pillars to support the region’s creative ecosystem.
Sector Leadership co-ordinates and advocates for the creative ecosystem through strengthened governance and strategic partnerships, establishing CCMA as a unified voice for regional arts development.
Artist Empowerment nurtures talent through skills development, mentorship programs, and career pathways, with specialised support for women and young people.
Community Connection engages diverse audiences through inclusive programs, youth-focused initiatives, and First Nations-led professional development.
Industry Growth builds robust infrastructure through enhanced venues, industry networks, and touring circuit development.
“This plan represents a pivotal moment for our region,” CCMA Chair Greg Carey said.
“The Central Coast has always punched above its weight culturally – now we’re focused on creating the infrastructure and pathways to ensure our artists can build sustainable careers at home whilst contributing to our region’s economic and social vitality.”
Since its establishment in 2020, CCMA has grown from a grassroots initiative to become a leading creative sector advocate for the region, with this strategic plan marking five years of significant growth and community engagement that positions the organisation to lead the Central Coast’s cultural transformation.
The strategy addresses critical challenges including limited venue infrastructure, fragmented industry connections, and artist talent drain to metropolitan areas, providing concrete solutions through co-ordinated advocacy, enhanced mentorship programs, and strategic industry development.
Key initiatives under the plan include: the expansion of the popular Gossy Weekender festival; the ECHO mentorship program connecting emerging artists with industry professionals; and development of a business case for integrated creative workspace facilities that will serve as collaboration hubs for the region’s diverse artistic community.
“We’re not just supporting individual artists – we’re supporting an entire ecosystem where creativity can flourish,” CCMA Executive Director Lou Sawilejskij said.
“From venue enhancement to youth advisory committees, every element works together to create sustainable pathways for creative careers whilst celebrating the diversity that makes our region unique.”
The plan prioritises inclusivity through targeted programs for First Nations artists, culturally diverse communities, women, and young people, with measurable diversity targets established for all CCMA initiatives through to 2027.
CCMA is supported by the NSW Government through Sound NSW and Central Coast Council, recognising its potential to strengthen community connection across the region’s diverse populations, drive cultural tourism and create employment and career opportunities.
CCMA will begin implementing initiatives immediately, with additional programs launching throughout 2025-2026.
Head to Central Coast Music & Arts website for more information.
