The Central Coast’s own Casey Squires has taken top honours in the prestigious Kochie’s Business Builders Regional Hero Awards – a celebration of small businesses making a big impact in regional Australia, supported by Vodafone Business.
The founder of Signature Talks said winning the award was “surreal”.
“It’s a reminder that building something meaningful from outside of a metro centre is absolutely possible,” she said.
“It’s proof that you don’t have to be in a big city to make a big impact.
“This recognition isn’t just about me – it’s about the women I serve.
“It shows that when we empower women to own their voice, we create ripple effects that go far beyond one stage, one talk, or one town.”
Squires has dedicated her career to helping female entrepreneurs craft their Signature Talk, so they can stand on stages with confidence, own their message, and grow their business through speaking.
Early in her career, while speaking at high schools across the country, she found that in co-ed settings, many girls stayed quiet, letting the boys take the lead.
“Years later, curating speakers at universities, I saw that same pattern repeat – brilliant, capable women holding themselves back,” she said.
That spark lit the flame that became her business, based on the power of a Signature Talk.
Squires sees her Central Coast location as a strength.
“The business community here feels more personal, and I’ve made genuine friendships through networking events,” she said.
“My advice to local entrepreneurs would be to think beyond borders.
“Use tools that help you reach further.
“I’ve coached clients from Perth to Chicago – so although I live regionally, my impact is global.”
Receiving the most public votes out of 20 inspiring finalists, Squires’s mission to help women in regional and rural Australia find their voice clearly struck a chord.
“Being named a Regional Hero is an unbelievable honour and, honestly, I still can’t quite believe it,” she said.
“I put it down to the generosity and spirit of my local community.
“Regional areas love to support their own, and that’s what makes this win so special, and very humbling.”
Her purpose-led business helps women create and deliver unforgettable signature talks so they can speak up with clarity and confidence.
Her work has touched everyone from rural mums to industry professionals, and even the next generation of changemakers.
“We are the role models for the next generation,” she said.
“This win gives me a moment to pause, celebrate, and reflect on just how far I’ve come, and what’s still to come.”
Squires encourages anyone considering launching a regional business.
“Go for it, seriously,” she said.
“There’s never been a better time to live regionally and run a business that makes a difference.
“Start where you are, lean into your story, and trust that you can build something bold and brilliant from anywhere.”
