Celebrating 10 years of drøm

The Central Coast’s own clothing brand drøm is turning 10 this month and will celebrate with a huge sale on March 29 and 30.

All Summer clothing will be discounted and this year’s Winter range will be launched.

There will be giveaways, prizes, a barbecue and birthday cake from 10am-4pm each day at the East Gosford Progress Hall in Henry Parry Dr.

The brand has expanded substantially since its inception 10 years ago.

From humble beginnings at Avoca Beachside Markets, to spreading its wings throughout Australia drøm is a real local success story.

After leaving their corporate life behind, Gary and Sheryle Berman decided the Central Coast deserved its own surf t-shirt.

Gary began designing with no retail experience at all and before long they had a few tees to sell at local markets.

“We named the brand drøm, meaning dream in Danish, as it was our dream for the Coast to have its own local identity,” he said.

The Bermans quickly established a mortar and bricks base in Woy Woy where they could not only sell direct to the public, but print their designs as well.

Shopping centre pop-ups also followed with regular stores at Erina Fair, Lake Haven Shopping Centre, Woy Woy Plaza and Westfield Tuggerah.

After closing their shop at Woy Woy following COVID, the Bermans took their clothing brand on the road and spent two years travelling the east coast of Australia appearing at hundreds of markets, festivals and events.

They welcomed their first distributor in Queensland soon after – a young family living full-time on the road in a converted bus.

“We really hated to leave areas where drøm was so well received and thought what a great income stream this would be for someone local,” Gary said.

Since returning to the Central Coast six months ago, drøm has appointed another distributor to cover the NSW South Coast region, and will soon announce one in far north Queensland.

They are also seeking distributors in many other areas throughout Australia.

“With three teams on the road, we have also hired a local couple to assist with both printing and running markets on the Central Coast,” Gary said.

“Our new winter range will be launching soon so all hands are on deck.”

The Bermans’ core mission statement is still the same – to offer an affordable, premium quality product with fresh edgy designs that is created, designed and printed on the Central Coast.