EDITORIAL
As your trusted news source on the Central Coast, Coast Community News (CCN) has always been dedicated to delivering accurate, reliable and meaningful stories to our readers.
Today, as the media landscape evolves and costs rise, we’re making some changes to ensure we can continue to thrive and serve you better.
We’ve seen a remarkable surge in demand for our digital platforms, with over 100,000 individual readers visiting coastcommunitynews.com.au every week.
Tens of thousands of print versions are quickly scooped up every Thursday and read increasingly on our popular digital flipbook layout.
Our social media, email and messaging services reach another 65,000 people, while our partnerships with CoastFM, EasyFM and online radio stations engage over 70,000 local listeners each week.
Altogether, CCN now reaches more than 200,000 people every week, both here on the Coast and across the nation.
This growth is a tribute to the strength of our local storytelling and we’re immensely proud of it.
Our online archive of 25,000 local stories generates 2.1 million Google search results each month, showcasing Central Coast stories on a national stage.
While many communities have lost their local news services, ours is growing, thanks to your support and our team’s commitment to high-quality journalism.
To adapt to these changes and manage rising print costs, we are adjusting our print distribution model.
Moving forward, we will boost our major distribution points, such as shopping centres and supermarkets, and reduce smaller distribution locations.
While this shift may cause some inconvenience, we’re already planning new ways to bring the print edition to smaller locations soon.
This adjustment is part of our broader strategy to strengthen our news services across platforms by committing to trusted local journalism.
It is an understatement to say the media industry is challenging.
Social media platforms increasingly deprioritise local journalism in favour of either propaganda or divisive content that “engages” but often misinforms.
Rest assured, CCN remains committed to promoting trusted, validated news that uplifts and informs our community.
We’re proud to be a growing, thriving news service for the Central Coast.
None of this would be possible without you our readers, listeners and advertisers.
Thank you for being part of our journey and for helping us grow the Central Coast through trusted journalism.
Whether in print, on radio, on social or online, you are the heart of CCN, and together, we are championing the stories that matter most to our region.
We look forward to continuing to serve you as we adapt and evolve for the future.
David Abrahams – Managing Editor