Gorokan author Mike Doyle has released his second book, following the success of his debut novel A Sinner’s Tales of the Second Oldest Profession, which sold all over the world.
Battered, Bruised but not Broken is a book in three parts; a fascinating insight into a lengthy career in the Australian advertising world.
The first part describes Doyle’s migration with his wife and children to Australia and the turbulent career that followed.
From 1975, he had a successful career in the UK and worked at all the leading creative agencies in London, winning awards all over the world.
In 1990 he went job-hunting in Sydney; little did he know what lay in wait, as far as trials and tribulations go.
Over the years he worked for some of Australia’s leading agencies and even had a sobering stint as a Managing Director of an agency in Melbourne, where he had the dubious task of having to sack 30 people and close the agency.
During his career, he was able to produce a body of award-winning work that also saw successful sales in the marketplace.
“I worked with wonderfully talented people and produced work that I could be proud of for Canon printers and scanners, NSW State Lotteries, Achille Lauro, Bulmer’s, Nestle, Sunlong, Citizen Watches, Active Australia, Westpac and numerous pharmaceutical products such as Meningococcal C Vaccination,” he said.
“The second part of the book highlights the great talent of many women as creatives in the business, who are sometimes overlooked in the history of advertising.
“(And) the third part tells the tales of the diaspora of creative talents moving between the UK, America and the Antipodes, as well as other parts (of the world), whose work made a huge mark in international advertising.
“To the best of my knowledge, there is no other book that has the depth, breadth and unique insights that this one offers.
“Jane Caro wrote a very generous foreword; it was like reading my kindly obituary before I died.”
The book is available from https://yorkbookshop.com/biography/281-battered-bruised-but-not-broken.html