Local brand paying forward to alleviate homelessness

Mitch Connelly with partner Kandis and Khayal in their Terrigal store

Mitch Connelly founder of the local clothing brand Flayme Industries is raising money for Coast Shelter this month as a way to help alleviate homelessness on the Central Coast.

There’s a heartfelt reason Mitch is doing this.

Having been helped by Coast Shelter as a younger man, he thought he could now give back by donating two dollars of every item he sells in July.

Flayme Industries is a two year old company with a big social conscience says Mitch who promotes clean culture through his designer branded clothing at his shop in Chruch St, Terrigal.

“The company is all about clean culture and giving back,” says Mitch

“Coast Shelter helped me out when I was younger, staying at a lot of refuges and so on..

“Now that I’ve built this streetwear brand, I want to help out and give back to Coast Shelter”

Mitch talked passionately about the brand of t-shirts, caps and streetwear he has developed over the last two years.

“I’ve always wanted to build a brand, working up the idea for about 10 years now.

“It’s all about family and community, I didn’t want it to be a blingy brand”

Flayme Industries has a new shopfront at Chuch Street in Terrigal which is proving popular with locals already.

More information about Flayme Industries can be found on their website: flaymeindustries.com/

David Abrahams