Iconic pie bakery to open at Ourimbah

Heatherbrae’s Pies owner Russell Cox

A new Heatherbrae’s Pies outlet under construction at Ourimbah is expected to open in April and bring 50 jobs to the region.

Heatherbrae’s Pies has been operating at Raymond Terrace for 20 years, proving to be a favourite stop on the drive north.

Heatherbrae’s Pies at Raymond Terrace

Now Central Coast residents will only have to drive as far as Ourimbah for the trademark meat pies and sausage rolls.

Wedged between the Old Pacific Hwy and the M1, the Central Coast site has been developing for more than 10 years.

“Once upon a time the site was an extremely popular Caltex service station before the M1 Motorway changed traffic flows,” said Heatherbrae’s owner Russell Cox.

“Access to the new Heatherbrae’s Pies will be from the Old Pacific Hwy which is only hundreds of metres north of the Ourimbah interchange.

“Heatherbrae’s Pies Ourimbah was delayed with a second Heatherbrae’s Pies bakery being set up in the Southern Highlands.

“(This) development has taken some time to get well established and COVID-19 has created a delay of further development until now.”

Heatherbrae’s Pies Ourimbah will be the mothership of the operation and will include two bakeries in one building, with a Gluten Free Bakery to be sited on the first floor.

The large site has a 120m frontage to the M1 and the Old Pacific Hwy.

The development will provide more than 40 car parking spots as well as trailer and bus parking.

It will also have a drive thru facility for easy pie and cappuccino pick up.

Veranda and dining room seating will be available along with rest-stop facilities.

“This location will offer a great alternative rest stop to the Ourimbah rest area and a great meal alternative,” Cox said.

“All pastries are made for Heatherbrae’s Pies, all traditional pies are hand made on the premises and none of the food is wholesaled to other businesses.”

Cox developed the original Heatherbrae’s Pies marketing concept and designed the iconic building.

“The building is a sprawling old-fashioned bakery with large outlooking windows and a wide veranda,” he said.

“The front of the building’s parapet raises up to a corbelled arc with side crenellations punctuated with a double storey veranda lower down.”

Stevens Construction is performing the building work, which is mainly concrete with brick veneer.

“I wanted to provide a quality refreshment stop with character, something unique to the Central Coast,” Cox said.

“I have lived in Ourimbah myself for most of my life and I am certainly looking forward to sharing my commuting time with a local premise.

“Ourimbah is well positioned to serve travellers, commuters and the Central Coast market.

“The location is easily accessible to the M1 and well positioned for local traffic using the Pacific Hwy to and from Tuggerah and further north.”

Heatherbrae’s Pies will be seeking a local butcher, a local fruiterer and a local milko to provide its supplies.

The ship will also offer a quality range of cakes, Zentveld’s coffee, flavoured milk from Bega Dairies and Saxby Soft drinks from Taree.

“Just about all ingredients are Australian grown and supplied; all profits stay within the country,” Cox said.

“The Heatherbrae’s Pies Ourimbah establishment will employ over 50 staff, including in sales and service.

“Some staff will be fully qualified pastry chefs and there will be a few opportunities for pastry chef apprenticeships.”


4 Comments on "Iconic pie bakery to open at Ourimbah"

  1. Kevin White | January 20, 2022 at 3:10 am |

    Can’t wait to get a decent Pie.
    I wish everyone involved with this project the very best.

  2. Jeff Glanville | January 21, 2022 at 6:41 pm |

    Hi there Russell Cox.
    I have been an avid Heatherbrae Pie customer for many years as are many of my friends so we are thrilled to be gaining our own local outlet.
    The main reason I am commenting here is that I am a member of CENTRAL COAST BRITISH CAR CLUB and recently talking to our Club President we intended approaching you with an idea as follows :
    We will in future be using your Ourimbah outlet to start off on our Club runs etc which happen regularly and usually kick off from the Ourimbah RSL car park, the Club being our monthly meeting place.
    Would it be possible to do something of an opening promotion to highlight both your new outlet and to promote our Club. We recently discussed the desire to promoting our Club to prospective members to include themselves in our fabulous social get togethers etc.
    We would love to be involved in your opening celebrations ( if any are planned ) and would be able to promote your business ongoing. We are amongst the biggest car clubs on the Coast. I personally was given a badge I wear with “ CCBCC PIE TESTER “. Our Club regularly kicks off any tours and weekends away North starting at Heatherbrae Pies at Raymond Terrace over breakfast etc.
    If you are at all keen for our involvement initially or at any time into the future we are happy to be involved.
    I look forward to your reply and if your time permits maybe meet for further discussion. I note that you live in the area.
    Regards. Jeff GLANVILLE 0418433901

  3. David Kings | January 22, 2022 at 9:53 am |

    Why would the paper not do articles on bakeries on the cost which are already here and live on the coast !

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