20 years of snipping success

Oliver Adams and his team at Lake Haven Just Cuts in 2021

Wadalba Stylist and Just Cuts Lake Haven Owner Oliver Adams is celebrating 20 years of salon success.

Beginning his hairdressing career in his uncle’s barbershop Oliver opened his Lake Haven Shopping Centre salon in 2001 when he was 23.

In those 20 years his salon has performed over half a million style cuts and counting.

Adams said “I remember the first few weeks I was nervous; it took a few weeks to really get going.

“I never imagined back then I was starting to build a reputation that’s seen me last two decades.

“I credit my incredible team of 10 fully qualified stylists for playing a big part in the success of our business, especially Megan Ferrucci who has been with me from day one.

“I’d also like to thank Michael Cochrane who was a collaborative centre manager for so many years,” Adams said.

While his salon has stood the test of time, Adam said embracing change is a key ingredient in longevity.

“Hairstyles have changed, mullets and fades are the most popular choices here at the moment; back in 2001 undercuts were the most requested style.

“Some classic styles never go out of fashion, and we have local senior clients who have been getting the same style
cut for two decades since we opened.

“Technology has also changed with everything going digital, there’s no more docket books.

“We’ve seen a strong uptake in downloads of our Just Cuts app for contactless check in here at Lake Haven,”
Adams said.

Adams’ number one tip for small business success is to get started.

“Ultimately small business comes down to consistency in the small things you do every day.

“Staying mindful of how you treat your team and customers is critical, day in day out as people notice.

“I think some small business owners go all in for the first 12 months and then start to slack off.

“You need to be passionate about your business and your people every year, not just your first.

“My advice is to just get started and take a calculated risk, don’t procrastinate,” Adams said.

Adams is now focused on the future and is currently training fellow Wadalba resident and 18-year-old Ella Allen in barbering.

Allen will be the first apprentice barber in the national Just Cuts Apprenticeship Scheme.

“We’re the perfect place for barbering apprentices because we don’t do colour, and demand for barbers is surging nationwide, so she’s learning a lucrative trade before completing her hairdressing qualifications,” Adams said.

Primary source: Media release, Dec 7, 2021 Just Cuts