Region third highest in state for rip surf incidents

Photo: David Harris


A new campaign has been launched by Surf Life Saving Australia (SLSA) to ensure local beachgoers stay safe in the water with tips on how to identify and survive a rip.

According to last year’s SLSA Rip Currents and National Coastal Safety Survey, the Central Coast was the third most incident-prone region in NSW.

The report indicated the Central Coast recorded a significant number of incidents and had a high probability/risk of ongoing reoccurrence.

As part of the partnership with SLSA, Golden Circle will contribute 10c from specially marked packs of 2 litre Pineapple Juice and Golden Pash Fruit Drink sold to raise funds for the Association.

Funds will go towards lifesaving rescue equipment, training and development programs and community surf safety campaigns.

Andrea Payne, Head of Marketing-Beverages at Kraft Heinz ANZ, said the partnership aims to help local surf lifesaving clubs and their members.

“After the year that we have had, Woy Woy Peninsula residents are looking forward to longer, warm days and enjoying time along the coastline and in our waterways to cool down,” Payne said.

“So, it’s important to make sure we all create fun memories in a safe way.”

Locals can also show their support for Surf Life Saving by making a donation at or

Media release, Nov 5
Surf Lifesaving Australia
Golden Circle

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