In what is thought to be the first deal of its kind, indigenous Avoca Beach artist Allan McKenzie will soon see his artwork featured on a variety of vehicles and in shop windows all around the country.
McKenzie has partnered with clients of the Go Transit Media Group and its associated business Impact Wrap for the historic undertaking.
Impact Wrap general manager, Dee Johnson, said McKenzie’s artwork would be showcased on everything from private and public use vehicles such as buses, taxis, light rail and trams to shop front windows, boats, vans, caravans and campers.
“We are really excited by this opportunity,” she said.
“Allan is a proud indigenous artist who is very well regarded nationally for the quality of his artwork and artefacts.
“Clients can choose from Allan’s designs and have the artwork incorporated into their marketing while also showing their support for an independent indigenous artist who is keen to give back to his community.
“If clients want a full scale, custom designed indigenous art brand inclusion then we can work with Allan to make this come alive including an exclusive use licence for that design for a series of years.”
McKenzie said he was excited by the opportunities the partnership presented.
“I am a proud Gamilaroi/Wiradjuri man and I learnt my craft from my father in our home town of Griffith and over the past 27 years I have constantly evolved and based my creativity around my connection to the spirituality of my ancestors and our people,” he said.
“To have the opportunity to showcase my work through the connections of Go Transit Media Group and Impact Wrap is really humbling and I
cannot wait to see my art showcased on buses, light rail, cabs, cars and in offices throughout the country.
“I also want to give back to my community and my people so this is a great way for me to help fund projects and programs which will benefit indigenous people.”
For more information, visit www.gotransit.com.au.
Media release, Nov 23
Go Transit Media Group