Salvation Army’s Toy Appeal underway

For the 32nd year, Newcastle Permanent is joining with The Salvation Army to collect presents for kids and teenagers.

“We’re calling on our people, their families and the local community to help us collect a record number of donated presents this year to share with The Salvation Army’s Christmas Toy Drive Appeal,” said Newcastle Permanent CEO, Bernadette Inglis.

“We know that this partnership makes a real difference to our customers and communities.

Over the last three decades, we’ve helped to ensure that thousands of presents were found by children under Christmas trees that may have been bare.”

Until December 21, all Newcastle Permanent branches across NSW will become collection points for toys and gifts.

“There’s a real spirit of generosity among our people and many of them have already brought in gifts to help The Salvos reach their target of collecting 500,000 donated presents this December,” said Inglis.

“Any gift of any value will help and be warmly received.

“You don’t have to give a lot, just whatever you can,” said Jessica Burgoyne, Newcastle Permanent’s Regional Manager, Central Lakes.

“Presents should be new, unwrapped, unused and can be of any value.

“We’re particularly hoping to make this year special for teenagers in our local area so, in addition to presents for younger kids, gifts like accessories, movie tickets, sports equipment, electrical appliances like hair straighteners and gift vouchers for the likes of eBay, shopping centres, Netflix or department stores will really help.”

The Salvation Army’s NSW Public Relations Secretary, Major David Collinson, said Newcastle Permanent’s three decades of ongoing support was a great help each Christmas season.

“Christmas can be a really difficult time for some families.

“We have experienced a significant increase in applications for assistance this year and we are so grateful for our ongoing partnership with Newcastle Permanent, as this generosity helps inspire others to also give.

“We hope to collect 500,000 gifts this year across the nation and every one of these gifts will find its place in a stocking or underneath a tree on Christmas morning.

“These generous community donations are motivated by kindness and that’s incredibly heartening because that is, after all, what the Christmas spirit is all about,” said Maj Collinson.

Press release, Dec 1
Holly Lambert, Enigma PR