BJ’s PJ’s recognised for ethical and sustainable fashion

BJ’s PJ’s owner Belinda Jane Keehn

An Ettalong business has been internationally recognised for its efforts in providing ethical and sustainable fashion for women.

Belinda Jane Keehn is the creative force behind BJ’s PJ’s, an Australian brand that aims to provide women with comfortable, sustainably produced fashion.

Keehn’s business was named LUXlife’s Best Eco-Ethical Women’s Loungewear Brand of 2020 last month by the UK-based lifestyle magazine.

Keehn said she is passionate about creating ethical products that also are high quality and fashionable for women.

“With very few high-quality, ethically made, cotton loungewear or pyjamas available, I decided to design some myself,” Keehn said.

“I wanted to create products that are not only comfortable but also provide support, discretion and confidence.”

Keehn’s range of dresses, tops and bottoms for both women and men are made from organic cotton and Australian-made fabrics.

Maisy Rae