Council needs better newspaper advertising arrangements

Letters to the editor

Is Central Coast Council aware that the Central Coast Express Advocate (CCEA), Council’s main newspaper advertising medium, has in recent months, substantially reduced both its print run and distribution network?

In addition, last week saw the beginning of one newspaper only per week, printed on a Thursday, replacing what has been a long tradition of two editions published on Wednesdays and Fridays. For years, I have enjoyed reading a free, home-delivered local newspaper, but no more.

My home deliveries ceased some months ago and, despite many attempts to pick up the paper at local shopping centres or clubs, I am generally unable to do so, either because CCEA don’t deliver or deliver only minimal quantities. By contrast, Central Coast Newspapers publishes a number of editions of its Peninsula News, Coast Community News and Wyong Regional Chronicle. Whilst this newspaper is not currently home delivered, it is delivered to local shopping centres, clubs and a wide range of community venues where people can pick it up. For example, it is delivered in quantity to The Entrance Leagues Club, Tuggerah Lakes Community Centre, Bateau Bay Men’s Shed, Bateau Bay Community Garden and Bay Village Shopping Centre.

Given the substantial reduction in availability of the Central Coast Express Advocate (and therefore the effectiveness of Council advertising in that media), could Council please consider a wider spread of advertising, including advertising in Central Coast Newspapers publications?

Email, Jul 11 Kevin Armstrong, Tumbi Umbi

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