Central Coast Tourism has appointed Ms Jo Marks as meetings, incentives, conferences and events (MICE) manager.
Central Coast Tourism’s chief executive officer, Ms Robyne Abernethy said the MICE manager role was identified as a priority action in the Central Coast Regional Action Plan and supported in the 2013-2017 Central Coast Destination Management Plan for the Visitor Economy.
“Events are big business for NSW and Ms Marks’ primary role is to chase and secure business to meet the region’s goal of increasing our share of the NSW conference and events market by three per cent by 2020.
“If successful in achieving this goal, the Central Coast’s visitor economy will benefit by receiving an additional $37 million,” Ms Abernethy said.
Events are important as they showcase destinations to visitors that they may not have previously considered to visit, they drive seasonal visitation and provide flow on community benefits such as jobs and skills development.
Ms Marks brings over 10 years of industry experience to the role, including a stint at the Townsville North Queensland Convention Bureau. She will work closely with Gosford and Wyong Councils and local tourism operators.
Email, Sep 21, 2015
Leeanne Dyer, Central