What does it take to get Google Australia executives out of their Pyrmont bunker on a Monday morning?
The promise of a scenic train ride perhaps? Well that’s how local businessman Mr Dave Abrahams managed to get them up here.
So on an early Monday on June 22, Google employees Matteo Sessantini and Peter Baumann arrived for a briefing session to businesses and organisations about their omnipresent company at the iconic Park View room at the Central Coast Leagues Club.
Dozens of local business people attended the morning briefing which was organised by Gosford firm Organise Internet. It aimed to help local businesses and organisations get an insight into the often weird world of Google, with a practical business focus.
Peter and Matteo answered practical and curly questions from the attendees. Apart from the obvious pervasive nature of the big G in online search, the crowd of approximately 60 people learnt about the incredible network of products across the board, everything from control of the Android mobile phone systems to YouTube, self driving cars and Google Maps.
More relevant to the CC crowd was how they can grow their profile online using a new service called ‘MyBusiness’. This is essentially a business registration and validation tool for all organisations in Australia. The upside is that it costs nothing and secures the business’ place on Google Maps and in specific search results with the added advantage of having push to call buttons that allow customers to call you directly from search results on mobile phones.
Event convener Mr Dave Abrahams illustrated on the big screen how Gosford had so few organisations embedded on Google Maps and challenged attendees to get their business or organisation on the map. “The Google MyBusiness product is an opportunity to lift your organisation’s profile on the hugely important Google Maps service,” Mr Abrahams said.
He challenged everyone present to spread the word on how easily we could build the commercial profi le of the region by using this free simple tool. “It’s easy and free, just google MyBusiness. “Let’s put Gosford and the Central Coast on the Google maps and raise the profi le of the region’s businesses and organisations,” Mr Abrahams said.
Article, 29 June 2015
Daniswhara Tandiono,
Organise Internet